Planning Works
 
Sign up for updates
 
Planning Works Turning Netroots into Net Worth
Home Blog Archive About Us Services Clients Partners Contact Us
Sound  
     
 

ABOUT PLANNING WORKS

Larry Biddle, whose extensive experience in fundraising and organizational development led him to establish a consultancy expressly for nonprofits, providing them with advice and counsel on strategic growth initiatives, founded PlanningWorks in 1997. Along the way, Biddle took a sabbatical to work on politics - including Howard Dean's 2004 inventive internet campaign.

The internet experience with Dean for America led PlanningWorks to a new focus- helping nonprofits with interactive technology. Simply put, PlanningWorks will help you look at what you can do online, synthesize it with your vision for growth, and give you a road map to make it happen. We will help your organization use online techniques to engage the netroots to advance your mission. If executed appropriately, online improvements can generate more revenue than expenses.

For most nonprofits, creating an online plan can be a chance to use the inevitably pervasive paradigm of interactive technology for growth, communications and success.

The prospect of engaging vast numbers of grassroots activists at diverse levels to undertake a mission and swell support can seem like a pipe dream. But now, with the amazing advances possible in online and mobile technology, it's a real possibility.

Through the broadcast functions of interactive technology, people can engage with an organization at work, at home, in their pajamas in the middle of the night -- whenever they want.

For PlanningWorks, the process of helping nonprofits plan for online advances is like helping to break down the walls that traditionally restrain organizational growth. Using the internet, organizations can "beam" opportunities that create communities of people who care and support its work.

For us, that's improving your "net worth."

I am confident PlanningWorks can help make the transition smooth, understandable and fun for your organization. We want to "teach you how to fish" and not be your "fisherperson," too.

PlanningWorks has the process to think through the implications of moving into interactive technology and will give you tools to do it.

ABOUT LARRY BIDDLE

Larry BiddleLarry Biddle is Principal of PlanningWorks and has provided strategy, communications and development guidance to nonprofits and political organizations for more than 35 years. As a leading national fundraiser, he has raised more than $350 million for nonprofit organizations and $31 million for political candidates. He founded PlanningWorks in 1997, and has created client-centered Internet growth plans for organizations such as Common Good Ventures, International Women's Health Council, PDC Affordable Housing, Make-a-Wish Foundation and the Woodcock Foundation.

Biddle was deemed "the arbiter of the new hotness" in a September 2004 Wired magazine article about his political Internet work. He served as deputy national finance director for Howard Dean's presidential campaign, where he worked extensively in the areas of Internet giving, direct mail and telemarketing. Biddle is a contributing author to the new book about the Dean campaign to be available in September, 2007- Mousepads, Shoe Leather and Hope. Drawing on best practices and cutting-edge methods from business marketing, nonprofit advocacy and political communications, PlanningWorks has been working for almost two years on a model communications project using new technology called BeHeard!. Commissioned by The Woodcock Foundation for selected grantees, the project helps nonprofits realize their potential to expand and engage constituencies online and offline, with special emphasis on building robust communities of interest that can be mobilized for action.

Biddle has also served as the finance director for U.S. Rep. Allyson Schwartz in her Democratic primary campaign for U.S. Senate, finance director for Maine's U.S. Senate candidate Chellie Pingree (now president of Common Cause) and deputy campaign manager for Betty Castor for US Senate, Florida. Biddle was the Internet advisor for the Alex Sink campaign for Florida's Chief Financial Officer- the only statewide Democratic to win election in 2006.

Book He has a degree in organizational management from the University of Delaware and is an E-Commerce Fellow at the Wharton School of Business at the University of Pennsylvania. He lives with his partner of 15 years in St. Petersburg, Florida.
WHAT'S HOT/NOT
Social Network User Demographics - eMarketer
Media Time On The Potomac: Waiting For Obama - Part 2
Focused Social Networks Build Community - eMarketer
The Internet is TV. Twitter is the Internet.
Social Networks: Millions of Users, Not So Many Marketers - eMarketer
Political ring gets skilled grappler
The Nation - The Wiki-Way to the Nomination - NYTimes.com
State Of the Art - Cell Services Keep It Easy, and Free - NYTimes.com
Use of mobile within social networks
Five Social Networking Sites Of The Wealthy - Forbes.com